Discovery & Research: We began by understanding the business goals of Swigger Shots and the unique challenges of launching a new beverage brand on social media. Our team conducted detailed research to gather data on what makes a social media presence successful in the RTD industry.

Social Media Strategy Development: Based on the research, we developed a comprehensive social media strategy that focuses on brand building and audience engagement. This included creating the core content pillars, defining a unique brand voice, and establishing a plan for community management.

Content Creation & Execution: Once the strategy was in place, we moved on to the content creation phase. We developed high-quality visuals and videos and a witty, energetic tone of voice to bring the brand to life on Instagram.

Testing & Iteration: After the initial launch, we monitored performance metrics, such as engagement rates and follower growth. We gathered feedback from the audience and made iterative improvements to the content and strategy to ensure the brand’s message was resonating effectively.

Implementation & Management Support: Once the final strategy was approved, we provided ongoing support to manage the Instagram account, ensuring all posts, stories, and follower interactions were handled consistently and professionally.