Discovery & Research: We began by understanding the critical problem of fake news and our users’ need for a credible news source. Our team conducted detailed research to gather data on how misinformation impacts users and their preferences for fact-checking.

UX Strategy Development: Based on the research, we developed a UX strategy centered on transparency and user empowerment. This included creating user personas, journey maps, and wireframes that focused on a clear verification process and an uncluttered news feed.

Design & Prototyping: Once the strategy was in place, we moved to the design phase. We developed wireframes and interactive prototypes for core functionalities, such as the “Verify News” feature and the curated “True News” section, and tested them with users to ensure clarity and ease of use.

Testing & Iteration: After the initial design, we tested prototypes with actual users, gathered feedback on the trustworthiness and usability of the app, and made iterative improvements to refine the user experience.

Implementation Support: Once the final design was approved, we worked closely with the development team to ensure the UI/UX vision for a trustworthy and seamless user experience was accurately implemented in the final Hypebuzz application.